Good News x H&M
The latest collaboration from Good News and H&M is a unisex trainer collection with a smaller environmental footprint. This is H&M’s first ever shoe collaboration featuring innovative materials like Bananatex® — fibre from banana plants — and the vegan grape leather Vegea™. The unisex collection will be available on hm.com and in selected stores from 1st April.
Prices - £24.99 - £79.99
TheChicGeek says, “I’ve been a fan of Good News since I first saw them at London Fashion Week in 2017 - Read more here - Linking up with the giant H&M should be not just great for their exposure but also their bank balance. H&M has never been that great in the shoe department, so this is a massive improvement, looking at the pics, and the prices are good too. I’m always open to a fresh twist on the classic plimsoll.”
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IRC (International Running Club) Launches
Move over parkrun, welcome to the International Running Club. IRC (International Running Club) is a virtual community and lifestyle brand born from a desire to celebrate the positive spirit of running. The brand’s debut collection of T-shirts, sweats and hoodies carry unique designs that cast people to some of the best running locations on earth.
Designed in France and responsibly manufactured with 100% organic cotton in Portugal, the range is full of colourful creations that are soft to the skin with an ‘impeccable gender-specific fit’.
Sunset run along Copacabana beach? Endless trails through the Coachella Valley?
Tees - £44, Sweatshirts - £80, Hoodies - £88
www.internationalrunningclub.com
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The dawn of the smart masks - AIRPOP
Air wearable brand AirPop has announced that its Active+ smart mask with Halo sensor, designed specifically with movement in mind and breathability for high intensity workouts, cycling, running, and other athletic activities. In addition to this, the connected Halo sensor actively monitors user respiratory health stats and local air quality, providing breathing and mask performance through the companion app*.
*The app is currently available for iOS and will be available for Android at the end of this month from all supported app stores.
Since 2015, the company has tried to fix three critical issues that exists with mask wearing: fit, filtration and breathability. The revolutionary mask design includes a patented seal ensuring a secure fit, while the 3D Air Dome increases airflow for better breathability and comfort. Furthermore, AirPop masks combine a 4-layer filter material to create a barrier down to 0.1 microns achieving greater than 99% efficiency in accredited laboratory tests.
Is this the new future?
AirPop Active+ smart mask with Halo Sensor £149.99
ELIJAH Hair Collection Launches
Tattooed, British influencer, Stephen James, first entered the men's grooming space when he opened ELIJAH, Spain's largest tattoo and barbershop, in Barcelona in 2018.
The ELIJAH hair collection includes styling products such as Sea Salt Spray, Matt Clay, Semi Paste, Argan Oil, Volume Powder and Beard Oil. The wash products include a Tea Tree Shampoo and a Tea Tree Conditioner.
Prices from £16
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Pure Lakes’ Award-Winning Refills
Natural skincare brand Pure Lakes has won a National Recycling Award for its revolutionary refill initiative. Their pioneering progress towards ‘closing the loop’ has been recognised in the Circular Economy category at the National Recycling Awards.
Owners Claire and Gareth McKeever ask customers to return their original, sugar-based biopolymer bottles to be refilled, rather than being sent refills in additional pouches as is available with many brands.
“Having researched the options,” Gareth said, “we realised that despite using less plastic than new bottles, pouches are not easily or widely recyclable. We have made Reduce, Reuse, Recycle a big part of our business but have gone two steps further and given the entire Refill process a Rethink.”
Pure Lakes Skincare are pioneering this new return and refill process and are the first brand to offer such a comprehensive service. Unlike other brands, the refills are available across the entire Pure Lakes range, with 30% off the cost price to help cover the return postage.
On receiving the empties, they are washed and refilled from small batches the team hand makes themselves in Staveley, adding a new date and batch number before returning them to the customer as good as new.
Since launching in 2006, the brand has been using 100% traceable, natural and biodegradable raw ingredients to make their products and all the formulas are free from synthetics, parabens and SLS.
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MR PORTER SS21 Barena Exclusive
Mr. P. launches sixteen exclusive products from Barena. Mr Sandro Zara inspired by the rich style heritage of his home city of Venice, produces unique, elegant collections brimming with character. All production takes place in Italy with acute attention to detail.
The sixteen exclusive pieces have been specifically designed for MR PORTER. Highlights include a unstructured cotton and linen-blend jersey blazer, a shawl-collar linen-jersey T-shirt and a pair of linen and cotton-blend shorts.
Prices range from £150 - £465
TheChicGeek says, “Forget designer labels for value for money. The quality is pretty rubbish from most ‘lusury’ brands right now. If you want great fabrics made with traditional Italian love with a contemporary update, then look no further than Barena. I’ve bought lots of things from them and they’re all great.”
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KAPPA LAUNCHES #keepPERFORMING
Kappa has been synonymous with elite performance since its origins, even becoming the first brand in Italy to sponsor a soccer team in 1979. To celebrate Kappa’s rich sporting history, the brand is launching #keepPerforming for SS21, a social campaign that celebrates and supports athletes of all backgrounds. With this campaign, Kappa aims to share positivity and inspire people, showcasing a multiple of possibilities through a diverse group of talented individuals, all athletes in their respective fields.
The campaign launches with a variety of talents from several countries including Football Freestyler Liran Santos, Dancer/Activist Kate Stanforth, Basketball Player Kornelijus Budrys, Breakdancer Gabriel Infante, Gymnast Koffi, and Magician Billy Menez. Kappa tapped Photographer Theo Cottle and Videographer Jamie Walters to capture the enduring energy, acute concentration, and self-belief of each performer.
#keepPerforming
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