The UK’s leading online store for limited edition sneakers and high-end streetwear, The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods.

The Edit LDN is a leading online destination selling the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. 

Moses Rashid, founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited-edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. 

The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers.

Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”

Looking ahead, Moses added: “This is a marketplace worth $6bn a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. 

Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service.

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Just in time for Halloween, Harry's brings you a brand new glow-in-the-dark razor in partnership with independent record label, Ghostly.

Left - Harry’s x Ghostly Set - £30

Lab Series, a pioneer in men’s skincare, has had a '360 degree upgrade'. All the brand's packaging has been redesigned with the consumer in mind to be functional, modern, and easy to navigate with clear product benefits and ingredients callouts on pack. Six new product series targeted to the most common male skincare concerns are colour coded based on the benefits of the products for instant recognition: Daily Rescue, All-in-One, Oil Control, Anti-aging MAX LS, Grooming, and Instant Fix. A new, sleeker logo ties it all together.

New sustainability measures include: more than half of packaging by weight will be recyclable, refillable, reusable, recycled or recoverable with the goal to reach 75% by 2025. More than half of the new packaging contains a minimum of 20% recycled content. 100% of cartons will be recyclable and are made using FSC-certified paperboard.

The Max LS Weightless Anti-Aging Water Lotion has been reformulated with Youth Renewing technology and powerful ferments to condition and recharge skin after cleansing, leaving it smoother and younger-looking.

Lab Series has also launched a new e-commerce experience featuring the exclusive 'Lab Series Skin Diagnostic'—a personalised online skin analysing tool that provides consumers with private, customised advice at their fingertips. Activated using a smartphone with an uploaded selfie, the skin diagnostic uses Artificial Intelligence (AI) to provide a personalised skin report mapping six main skin concerns and providing customised product recommendations.

The new Lab Series digital experience is available now, followed by the Skin Diagnostic in early 2022.

TheChicGeek says, "Lab Series was one of the first premium men's grooming brands, started in 1987 by Estée Lauder Companies Inc. This new rebrand feels contemporary and fresh, while still recognisably Lab Series. The range is extensive - maybe still a little too large? (Below) - but they'll be something here for everybody.

The new imagery is less chiselled and more inclusive. Men's grooming brands can be softer today and less stamping of masculinity. This new look feels modern and while retaining the science we've come to expect from Lab Series. The personalised Skin Diagnostic tool sounds like it has potential and will help to navigate the products. I will be testing the reformulated Max LS Weightless Anti-Aging Water Lotion." 

Luxury accessory brand, Ettinger, has launched a contrasting, two-tone collection called Capra Ecru. The new collection combines elegant goat leather on the outside but with a luxuriously soft and contrasting suede on the inside. The Capra Ecru Collection includes a variety of accessories for both home and away.

Inspired by the 1930s, when Ettinger crafted many home and travel accessories from this elegant and durable goat leather, hugely popular at the time, Capra Ecru offers the range in a choice of sophisticated colours of Black, Forest Green and Marine Blue on the outside. Inside you will find the luxuriously soft suede in contrasting Ecru. 

The collection offers customers a selection of rolls, boxes, and trays, all designed to keep jewellery, coins, keys, trinkets, pens, glasses, watches and more safely in place at home or when away travelling or on holiday.

Both jewellery rolls and valet trays can be personalised with up to 5 initials in gold, silver or blind embossing.

Robert Ettinger, says "We are always excited when launching new products, collections and colours but this new Capra Ecru really is a lovely combination of colours and materials. It is also the only collection where we have a contrasting leather and suede combination as usually, we complement the two.".

TheChicGeek says, "Ettinger still upholds handmade quality at its factory in Walsall. In contrast to many 'luxury' brands at the moment, Ettinger still offers exceptional quality while not charging over the odds for it. Quality speaks volumes."

Prices from £105 

www.ettinger.co.uk

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