For the last couple of summers men's footwear has been about plastic pool sliders and Birkenstock type buckled sandals. Well, on my recent visit to Pitti Uomo in Florence I spied a new cross between the two. Could we possibly label it the 'slandal' or 'sander'?!!
Left & Below - Moses - £35 (You can e-mail the website to see which men's sizes and colours they have available)
Called Moses, they are one complete plastic unit in a rainbow of colours. They are made from a breed of plastic called PCU, a superior grade of sustainable eco friendly plastic injected with air, creating a unique combination that creates a durable and ultra comfortable new feeling when you walk.
Behind the brand is Sarah Gurt, originally from Paris. She acquired her professional education as a shoe designer in 1999 at Cordwainers College and Central St Martins and has since worked as a shoe designer for companies in Europe and the US such as Thierry Mugler, Calvin Klein and Oscar de la Renta.
After 14 years, Sarah decided it was time to come back to her adopted home of Israel and start a brand that related to her local lifestyle and that could resonate with people around the world: a brand that embodied the aesthetics and vibes of her city, Tel Aviv.
The sandals are washable and smell of milk and honey, quite literally, thanks to the combination of PCU plastic and natural oils and perfume injected into moulds which are placed on rotary injection machines. They come in a rainbow of colours and I expect see these next to every pool next summer.
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