New Era celebrates over 102 years as the world’s original lifestyle brand with its new Always On Side seasonal campaign. For the holiday 2022 season, New Era cements its status as the go-to brand for headwear and casual apparel for the colder months. With a seasonal offering covering headwear and apparel, New Era’s latest campaign celebrates its history as the brand with the iconic flag logo on the left hand side.

Drawing on the brand’s baseball heritage influence from seasons past, New Era’s latest collection combines vintage aesthetic with a contemporary colour palette. Utilising seasonal tones such as cardinal red, deep navy and off-whites, the new drop breathes new life into retro sportswear casuals. The apparel collection features oversized hoodies, t-shirts, buttoned baseball jerseys and joggers, while the headwear offering includes a wide selection of knit beanies in various colourways, fitted flat-visor 59FIFTYs, adjustable curved 9FORTYs, open-back trucker caps, snapback 9FIFTYs, and embroidered bucket hats.

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