Forming the heel of Italy’s boot, Puglia, in Southern Italy, is home to the Massa Company. Still family owned and founded in the last 1950s, the Massa Boutique is one of Southern Italy’s premier fashion stores offering the best in ‘sprezzatura’.

A young Francesco Massa began his career as a dressmaker with a few basic tools: scissors, sewing needle and thread. He opened a small tailoring shop in Martina Franca and quickly became a trusted local outfitter for the gentlemen of the time. Eminent people of the city quickly demanded the gold hands of a Massa custom-made product.

Today, they sell men’s clothing, footwear and accessories. Located near Corso Messapia in Martina Franca, and online, Massa Boutique is strong in Italian brands including Ferragamo, Etro and a Tod’s online shop. 

Suiting brands include Lardini, Zegna and Isaia and the name of Massa remains synonymous with quality and style.

Left - Shirt - Barba - £107.81