Tuesday, 03 May 2022 10:00

Footwear Label To Know Lerins

menswear sustainable trainers lerins sneakers men's the chic geekInspired by the unspoilt Lérins Islands, located off the coast of the French Riviera, British brand Lerins is a new conscious trainer brand.

Founded in 2021, designed in London, and made in Portugal with materials sourced in Europe, Lerins puts a directional and sustainable twist on the retro-inspired court trainer. Combining optimal comfort with trend-led style credentials, Lerins is introduced with 10 options and in a palette of in-style shades including muted camel and vibrant green.

Shoes are very much in founder, Daniel Rubin’s blood. The fourth generation of his family to be involved in manufacturing footwear, Daniel owned a factory in London for over a decade creating women’s fashion shoes, whilst designing, importing, and wholesaling fashion footwear for over twenty years. In 1992, Daniel founded footwear brand and retailer, Dune.

Lerins’ leather is produced to a gold standard in certified ‘Leather Working Group’ tanneries where the provenance of the raw material is known and approved, and the use of water and chemicals tightly controlled.

Vegan leather is supplied by Lerins’ Italian partner, Vegea. Made from the grape skins left over from wine making, it is combined with vegetal oils and natural fibres to make a durable and leather-like product. There is also a leather and canvas option with the canvas crafted from recycled sea plastic. Laces are made of organic cotton and soles from recycled and virgin rubber.

menswear sustainable trainers lerins sneakers men's the chic geekAll packaging is recyclable, compostable or biodegradable and wherever possible, Lerins uses energy efficient processes in its logistics and operations.

Lerins doesn’t suggest it is fully sustainable - it is busy working on that - however, it is committed to making every effort to become as sustainable as possible. From the outset Lerins will be transparent in what it can achieve and what continues to be a work in progress.

Lerins is also a corporate partner of the World Land Trust charity, supporting international reforestation initiatives.

TheChicGeek says, "The sustainable trainer/sneaker market is getting more crowded, but it is the correct direction to take. Thanks to its bolder colour choices - I just hope they make that green in larger sizes - Lerins stands out, and with Daniel's experience in making shoes, they should offer the quality and value expected at this price point."

Lerins - Palm Trainer - £130 

www.lerinslondon.com 

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menswear sustainable trainers lerins sneakers men's the chic geek


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